From my birds-eye view of Kindling members who have done really well I can see what is and isn't working.
Here's something that might surprise many people...
There are more successful members NOT using social media and NOT paying for advertising than those who are.
Sure there are some very successful members who have used one or both of those as evidenced in the Kindling Facebook group, but there are more who are doing it simply by focusing entirely on writing books.
All they've done is create more and more assets for their business and with the ability to offer one or more of those books for free that's all they have needed to create a consistent income.
On the other hand there are people who are trying to use social media and paid advertising who don't have the assets (books) to make the best use of those mediums.
If you're in doubt as to what to do... think simple.
Write a good book.
Think simple again and write the next book in the series.
Not a completely different book because that's like setting up a dress shop one day and an electrical shop the next day with one item to sell in each.
Set up the dress shop and keep adding dresses people want to buy.
Have a great day
Geoff
www.geoffshawmarketing.com